The Natural Products Expo West 2014 kicked off last week and our WhiteWave booth was in the center of some serious action. Our booth was decorated beautifully, celebrating our Colorado roots.
The WhiteWave booth-Natural Products Expo West 2014
The event is the leading trade show for natural, organic and healthy products in the industry. We were honored to be among the 60,000 industry professionals at the show and spoke with a countless number of our peers and fans. We can’t wait until next year!
View from the WhiteWave booth-Natural Products Expo West 2014
We are proud to announce that three WhiteWave products were chosen by Prevention Magazine in its 100 Cleanest Packaged Food Awards of 2014. Silk’s Organic Unsweetened Soymilk, Horizon’s Organic Whole Milk and Earthbound Farm’s Tomatillo, Black Bean, and Baby Lettuce PowerMeal were all chosen as products that met and exceeded the criteria set by Prevention Magazine:
- Must have no more than 10 g of added sugar
- Must have less than 200 mg of sodium per serving (or 400 mg for meals)
- All cans must be free of BPA
- All fish must be sustainable, according to Monterey Bay Aquarium seafood criteria
- All foods had to be absolutely delicious
Prevention had only compliments for Silk’s Organic Unsweetened Soymilk, it captured a spot in the beverage list:
“With no added sugar and 7 grams of protein, it’s the ultimate cereal-splasher for the dairy-free crowd. Just a cup provides 30% of your daily calcium and vitamin D, plus half of your B12 allotment. Make ours a soymilk mustache.”
Also in the beverage category, Prevention praised the natural values of Horizon Organic Whole Milk:
“For drinkers of cow milk, going organic gets you lots of benefits. Organic milk is free of hormones, and the cows from which it’s squeezed even tend to live longer than conventional cows. And it’s still the king of calcium: a cold glass of Horizon organic milk will get you 30% of that daily bone-building mineral.”
Finally, Prevention expressed its affection for Earthbound Farm’s Tomatillo, Black Bean, and Baby Lettuce PowerMeal:
“We first fell in love with Earthbound Farm for their salad-ready organic lettuce and kale. But this year, they went the extra mile with a new ready-made salad PowerMeal. It’s the perfect complete lunch: an organic mixed greens base, plus a creamy dressing (a little goes a long way!), tortilla strips for crunch, and protein-packed beans. Guaranteed to be your new work fridge staple.”
The good news continued on Thursday morning. Siobhan O’Connor, Prevention Magazine’s executive editor, appeared on fourth hour of The Today Show, with hosts Kathie-Lee and Hoda, to detail 20 of the 100 Cleanest Packaged Foods Award winners. The segment featured Silk Organic Unsweetened Soymilk and Horizon Organic Whole Milk. O’Connor praised the quality of our Silk beverage and said, “Soy milk is often chalky and high in sugar, this is neither – this is Silk, organic, nice and smooth.”
It always feels gratifying to win awards and the praise of professionals, especially when the work it involves is quality and sourcing of our products. We would like to thank Prevention Magazine, Siobhan O’Connor, The Today Show and all of the WhiteWave consumers for recognizing the love we put into our products.
Prevention Magazine’s 100 Cleanest Packaged Food Awards 2014
Today Show WhiteWave Coverage
Describe your role on the Horizon Team.
I am the Producer Relations Specialist for Horizon in the Northeast. My territory includes Maine, New Hampshire, Vermont and Washington, as well as Franklin and Clinton counties in New York. I help Horizon farmers in my area with any issues that arise. I also sign contracts with farmers wanting Horizon as their organic milk market.
What brought you to Horizon?
I started working for Horizon in August 2012. Horizon gave me the privilege to work with farmers in the dairy industry and gave me the opportunity to learn about organic dairy farming.
How did you get into dairy as a career?
I grew up on a farm in Pennsylvania, and I worked on my grandfather’s dairy farm when I was younger. Dairying has been in my family for several generations: we got into farming because my great grandfather went to buy his wife a cow, and ended up buying the whole farm. He didn’t have a background in farming, but luckily she did! She ran the farm initially, and it has been in the family ever since. Today, my parents milk about 100 cows, and have 300 cows total, raising the steers for beef. They also have a custom butcher shop, raise chickens for eggs and pigs for sale, and we used to have lambs when I was younger. I graduated from Penn State University with a degree in Animal Science, and then worked for Lancaster DHIA, a company that offers testing and herd management services.
What is your favorite Horizon product?
I love Horizon’s whole milk.
How have you seen organic dairy grow over the time you’ve been in the [dairy] industry?
I grew up in an area where organic was absent, and did not see anything organic in the local stores. When I was in college, the organic aspect of the dairy industry was not discussed or taught. I have since learned that several colleges have organic dairy programs. I started looking into organic to see if it was possible to farm with lower input costs, as my parents have large bills for their inputs. I researched Horizon, and really liked that we were promoting and showcasing the farmers. Since I’ve joined Horizon, I’ve attended the IOIA crops and livestock training sessions, and found those really beneficial.
What does a typical work day look like?
There is no typical work day! My day changes every day. Some days I’m in the office answering emails and phone calls, while other days I get to be on the farms talking with our farmers.
What do you like most about working in organic agriculture?
I love everything about the dairy industry. The dairy industry incorporates everyone, from farmers to consumers, and I strongly believe we need the dairy industry. And, I love the passion the organic dairy farmers I work with have for the industry. Organic farmers want each other to succeed and will help each other with equipment and advice as much as they can: every single organic farmer I talk to is willing to talk to other organic farmers and help each other. They believe in building their soil and helping the environment, and believe in the core values and benefits of organic. My farmers are especially proud of their farms and cows and want to “show them off”. I find the desire to promote their farm and the dairy industry refreshing.
Ever wonder where the milk in your favorite Horizon product comes from? The answer is that 99 percent of Horizon’s milk supply comes from more than 600 family farmers across the country. They are truly the heart of the Horizon brand. These farms range in size from 13 milking cows to 2,400, with an average herd size of just 86 cows. In fact, 600 of our 679 farms milk fewer than 100 cows. So, when you’re choosing Horizon milk, you’re not only guaranteed great-tasting organic milk that is produced without the use of antibiotics, artificial growth hormones, or GMOs, but you’re also supporting family farmers across the country. You can read about some of these farms here.
The remainder of our milk supply comes from our Horizon dairy in Kennedyville, Md. The Maryland farm is a leader in conservation efforts, conserving water via a berm and dam structure along a nearby creek that minimizes erosion and captures rainwater. The dam can hold up to six million gallons of rainwater runoff, which is used to irrigate the farm’s pastures. In addition, the farm’s shop building features solar-heated water and efficient radiant floor heating.
Whether it’s from one of our family farmer partner dairies or our own Maryland farm, regardless of size, you can feel good knowing that all Horizon milk is produced in strict accordance with USDA National Organic Program (NOP) standards, and all farms are certified organic by an independent, third party certifier. In fact, we’re proud to have played an important role in developing the USDA NOP regulations and the USDA organic seal. We also have our own additional standards that govern our Maryland dairy. They’re called our “Standards of Care.” They outline things like our belief that animal care and welfare should be holistic, preventive and natural and our moral obligation to treat our animals humanely and with respect. Our full Standards of Care document is available on our website here.
Since its inception more than 20 years ago, Horizon has grown to become the leading organic milk brand in the country. We have always been committed to supporting our hundreds of family farmer partners, as well as promoting sustainable agriculture and growing the organic dairy category. We are always looking to help more farmers convert to organic farming, which will ultimately lead to the growth of the industry so more consumers have access to organic offerings. We’re proud of our history and continue to believe that great milk starts with great farmers.
Organic foods are regulated by a strict program – the strictest in the world – called the National Organic Program (NOP). This program is part of the United States Department of Agriculture (USDA), and all products that are labeled as organic, are certified and regulated.
What many consumers do not know, is that there are different ways to label organic foods. For instance, Horizon recently launched a line of mac & cheese products, all of which fall within the organic spectrum.
Some of these products are at least 95% organic and carry the USDA Organic seal, while others are labeled as made with organic, which means they are made with more than 70% organic ingredients and are still regulated by the NOP.
The labels on our new Horizon products clearly designate which are certified organic and which are made with organic to ensure that shoppers can easily distinguish between the two.
According to the USDA, to be labeled as made with organic, at least 70% of a product’s ingredients must be certified organic, while the other 30% must also meet NOP regulations including the exclusion of antibiotics, growth hormones, cloning and GMOs. All Horizon ingredients comply with the NOP standards.
Why offer both 95% and 70% organic products? We think every family deserves the goodness of organic foods, especially pantry staples like mac & cheese. For many families though, organic foods don’t fit into the grocery budget. By offering cost-conscious made with organic items, we can bring foods on the organic spectrum to a much wider group of people.
We know we are doing the right thing by offering more consumers a wide variety of organic products, and we will continue to work to grow organic in a positive way.
Valentine’s Melting Heart Cookies
Yield: 30-35 cookies
Prep Time: 15 minutes
Cooking Time: 12-15 minutes per batch
These delicious cookies have a sweet heart of deep dark chocolate.
3 tablespoons canola oil
1/2 cup unsweetened cocoa
2 teaspoon vanilla extract
1 teaspoon instant espresso powder (if desired)
1 cup Horizon Organic unsalted butter, softened
1 cup sugar
2 large Horizon Organic eggs
2-1/4 cups unbleached all-purpose flour
1 teaspoon baking soda
1/2 teaspoon salt
4 ounces bittersweet chocolate, finely chopped
1/4 cup Horizon Organic whipping cream
Preheat oven to 350°F. Grease, spray or line baking sheets with parchment paper.
In a small bowl, whisk together oil, cocoa, vanilla and espresso powder until smooth. Set aside.
In an another bowl cream butter and sugar until pale yellow and fluffy. Add eggs, one at a time, beating well after each addition. Add cocoa mixture to butter mixture, stirring until completely combined.
Sift together flour, soda and salt and add to the chocolate mixture, mixing until combined. (Dough will be quite stiff.)
Using a soup spoon, scoop balls and place 1 inch apart on prepared baking sheets. Bake 12 to 15 minutes until tops bounce back when lightly pressed.
Allow to cool for 5 minutes on baking sheets, then transfer to cooling racks. While cookies are still warm, use the back of a teaspoon to gently press an indentation in the center of each cookie.
Meanwhile, make Chocolate Filling:
In a small saucepan, heat cream to boiling, then remove from heat and quickly pour over chopped chocolate. Let stand for 3 minutes then whisk until chocolate has melted and mixture is smooth.
To finish, scoop a teaspoon of filling into the center of each cookie. Cool and serve. Cookies may be stored, tightly covered, at room temperature for 2-3 days or frozen up to 2 months.
Calories 113; Calories from fat 52; Total fat 6g; Saturated fat 3g; Trans fat 0g; Cholesterol 21g; Sodium 57g; Carbohydrates 15g; Dietary Fiber 1g; Sugars 8g; Protein 2g; Vitamin A 3% DV; Calcium 1% DV; Iron 4% DV
Give one of Silk’s latest and greatest products a try – you never know, one of them may become your new favorite!
Almond Coconut Blend: Almond or coconut? Now you don’t have to decide. Silk® Original Almond Coconut Blend is the perfect balance of almond and coconut flavors. And at 50 calories a cup for Original and a mere 35 for Unsweetened, it’s a feel-good choice no matter how you serve it.
Fruity & Creamy: Now in two new flavors – Black Cherry and Vanilla – Silk’s Fruity & Creamy soy yogurt is creamy, dreamy and totally spoonable. It has 6 grams of soy protein, live and active cultures and all the goodness you expect from Silk – with absolutely no high fructose corn syrup dairy, lactose or cholesterol to spoil the fun.
Our brand purpose is to fuel a passion for plant-based foods, and that’s exactly what we aim to do with our new Bloom campaign.
Within the first two TV spots in the campaign, reluctant individuals give Silk a try with the help of a trusty sidekick (voiced by William H. Macy). Our new nut convinces consumers that there are nutritional and environmental benefits to making plant-based choices.
The new ads are intended to capture consumers’ attention in a fun, entertaining and humorous way. Silk has a long history of introducing amusing and quirky marketing campaigns that challenge the status quo. This ad is in that same spirit and consumers have told us overwhelmingly they enjoy it.
The campaign is also heading to Facebook, Twitter, and Instagram with the #mybloom Sweepstakes. We want to know how Silk helps all of our fans bloom. To participate, visit the Silk Facebook page or submit a tweet or Instagram photo using #mybloom #promo to illustrate what “blooming” means to you. Details & rules: http://bit.ly/bloomrules.
An article by Max Rothman on BevNET discussed the increase in consumers purchasing dairy alternatives, mentioning WhiteWave as a major “player” in the industry. The article describes Silk as a leader in the non-lactose dairy movement, with its line of soy, almond and coconut milk brands. International Delight is also mentioned as a leading product in regards to the iced coffee products and partnership with Dunkin’ Donuts. In the article, Rothman notes that Silk “boasts about low sugar and calorie counts and its commitment to the Non-GMO project” and “happily compares itself to dairy milk, stating that its products contain 50 percent more calcium, less saturated fat and no cholesterol.” The article is the first in a two-part BevNET series on the ways emerging innovation is changing the dairy aisle, and we will share part two of the story when it’s available.