We are thrilled to announce Alpro won Brand of the Year at this year’s Grocer Gold Awards, according to UK outlet, The Grocer! The award recognizes outstanding performance by an existing brand in response to changing trade or consumer needs. Here’s what the judges had to say about Alpro, “These brilliant sales results, have been achieved through strong innovation, focused vision, and a single-minded purposes-bringing what was once a niche diet and food intolerance options to a mainstream audience” (The Grocer, Brand of the Year). Congrats Alpro!
The final results from the Corporate Challenge 2016 are in and we are excited to share we reached a new Colorado grand total! We had a 91% participation rate from employees, through online donations and by volunteering at local fundraising events, where Colorado employees raised $105,767. With the WhiteWave dollar-for-dollar match, that brings our total contribution to $211, 534 raised for Community Food Share. That is a total donation of 634,600 meals to feed those in need across the Broomfield and Boulder counties.
This year, we encouraged all of our U.S. employees to Share What We Do Well and to embrace the Compete to Beat Corporate Challenge. Several locations rallied for this cause for the first time and contributed to their local Feeding America food bank. A total of 15 sites outside of Colorado raised $19,230 and the dollar-for-dollar match brought the total donations to $38,460 or 115,380 meals to their local communities.
These results and the overall participation this year is truly remarkable! Congratulations to everyone involved and thank you for continuing to Share What We Do Well. To learn more ways you can get involved with Community Food Share click here.
We are thrilled to have been a part of this year’s Sustainable Brands conference in San Diego. As mentioned previously, during the past four days thought leaders, brand innovators, designers, and global business leaders gathered together and explored issues regarding sustainability. Several representatives from WhiteWave spoke at the conference on many topics pertinent to achieving sustainability for brands. These panel discussions are highlighted below:
Teaming Up: Activating nonprofit partners to enhance programs and achieve impact
During this panel attendees heard from Matthew Hargarten, Director of Communications at WhiteWave Foods Company and Paul LaCaruba, Manager of Public Affairs for the National Hockey League.
Panelists shared experiences working with nonprofit partners to activate purpose, discussing what has worked and the challenges that have arisen. Over the last decade, WhiteWave and other corporations have worked closely with nonprofits to build effective partnerships to inspire growth and further activate their respective purposes. Nonprofits have helped WhiteWave and NHL take a holistic approach to environmental sustainability. This includes taking responsibility for emissions and/or water use associated with products and events, carbon offsets, and supporting water restoration projects.
Throwing Purpose and Weight Behind Water Conservation & Restoration
Throughout this panel we heard from Manager of Corporate Sustainability, Hansel New at WhiteWave as well as Rob Zimmerman Sr. Channel Manager of Sustainability, Kohler Co. and Kirk Myers Manager of Sustainability at REI Co-op.
Panelists shared how this global issue has a direct impact on WhiteWave’s products, its supply chain, WhiteWave stakeholders, and our communities. By activating their purpose and joining other corporate leaders, WhiteWave has committed to supporting Change the Course, a first-of-its-kind national water initiative that engages the public, corporations and the conservation community in restoring water for people and nature.
The conversation focused on many key elements including, the importance of water conservation and the responsibility and role of companies regarding water restoration.
We are truly honored to have been included in this year’s conference and look forward to advocating for the many topics discussed with likeminded companies throughout the year.
Our dairy-free brand Silk® has just launched a “Do Plants” initiative, that celebrates the benefits of making plants part of your daily routine.
Tennis star Venus Williams and music producer/social media personality DJ Khaled are both advocates for plant-based food and beverages and will be featured in the new campaign. Here’s what they have to say: Venus Williams, “I believe in the power of plant-based eating, and as an athlete and businesswoman I always need to feel my best,” Williams said. “That’s why I’m working with Silk on something I feel passionate about – the amazing things that come when people ‘do plants.’” DJ Khaled says, “I love new challenges and finding ways to improve myself, and Silk is a key part of my plant-based lifestyle,” Khaled said. “I hope this campaign will inspire others to give it a try.”
Silk® will be celebrating plants all year with the “Path to Plants” digital series, featuring Williams, Khaled and others who recognized plants as an integral part of their lives. Join the discussion via social using the hashtag #DoPlants and check out the new videos from DJ Khaled here, and Venus Williams here!
Starting today, WhiteWave is excited to be part of the Sustainable Brands conference taking place in San Diego through June 9. The next four days of this conference will gather thought leaders, brand innovators, designers, and global business leaders to explore various topics and issues pertinent to sustainability. Whether through meetings, workshops, the Activation Hub, or networking events, this conference has been designed to benefit everyone from NGOs and small business owners, to CEOs and global brand leaders. Sustainable Brands delivers a world class line-up of thought leaders and practitioners who are leading the way with incredible surges of new values, creativity and the resulting new products and services facilitating the transition to a truly sustainable future.
In addition to sponsoring this innovative conference, WhiteWave will also have several representatives speaking at the conference on topics ranging from the impact of nonprofit partners to water conservation.
We will be sharing additional information on the conference throughout this week so be sure to keep checking in for Sustainable Brands updates!
This week was the completion of the annual Community Food Share Compete to Beat Hunger Corporate Challenge. This challenge brings together thousands of employees from companies throughout the Broomfield and Boulder counties to join in the fight against hunger.
As always this year’s challenge was filled with unique and impactful fundraising events, including a field day with kickball, a wine auction, baking sale and executive raffles. At WhiteWave, we make it a point to give year round to Community Food Share through employee volunteering, monetary and product donations. This is the one event each year that WhiteWave encourages full employee participation because as a food company, it is especially important to ensureour neighbors have nourishing food to eat. To learn more about how you can get involved in Community Food Share click here .
Be sure to check back in for final results!
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We are totally STōKed to introduce our new line of iced coffees to our growing coffee portfolio. We launched STōK this past March with two multi-serve offerings and are pleased to announce that we recently debuted three single-serve varieties. All five products will be available starting this June.
Cold brew takes its sweet time. We steep STok at a lower temperature for 10 hours to bring out every drop of smooth, bold, one-of-a-kind STōKness. We produced STōK using a proprietary blend of Arabica-based coffee beans, using a higher ration of coffee beans to water than typical hot brewing.
STōK’s 48 oz. multi-serve bottles come in Un-Sweet and Not Too Sweet varieties, each with a suggested retail price of $4.99.
STōK’s single-serve 13.7 oz. glass bottles are available in Mocha, Vanilla (both made with reduced-fat milk and cane sugar) and Not Too Sweet Black (made with cane sugar) flavors, each of which retail for $3.39.
If you are interested in finding out where you can purchase STōK click here: http://stokcoffee.com/
SPINACH SALAD WITH WHITE BEANS, BEETS AND HALOUMI CHEESE
This delightfully unusual salad is a study in pretty colors and delicious textures, hearty enough to be a vegetarian meal. For a more robust entrée, try adding strips of prosciutto or slices of grilled sausage for additional protein.
Greek haloumi cheese is increasingly available in the deli section of well-stocked supermarkets. It’s delicious pan-fried; do it just before serving so the cheese is still meltingly soft, not rubbery. Be generous with the candied walnuts at the end; they impart a wonderful crunch and a hint of sweetness to balance the salty tang of the cheese and the earthiness of the spinach and beets.
To learn more about this #SaladSunday recipe click here.
Memorial Day Weekend marked WhiteWave’s seventh year sponsoring the BolderBOULDER and 10+ years participating in the Boulder Creek Festival. The Silk®, So Delicious®, Vega™, Horizon®, Wallaby® Organic, Earthbound Farm® and International Delight® brands were represented at both events. Each brand served samples of new products to hungry folks throughout the weekend. We are excited to share that more than 100+ WhiteWave employees participated in this year’s 10K race.
May is#NationalSaladMonth and Earthbound Farm is partnering with some awesome bloggers to start the first official #SaladSunday. Salad Sunday is all about eating the good stuff to cap off the weekend and start up the week. Be sure to stay tuned throughout the month of May for for inspiration like this beauty from @twoofakindcooks and use #SaladSunday to share your gorgeous salads with Earthbound Farm.
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The Grazing Mind is a blog about current and social events related to the products, culture and business of WhiteWave.