Water restoration and conservation are important initiatives for Silk and we’re excited about a new project we’re involved in. We’ve recently partnered with the National Geographic Society, Bonneville Environmental Foundation (BEF) and Participant Media as the first sponsor to support Change the Course—an ongoing effort to conserve freshwater and preserve the ecological health of the heavily dammed, diverted and overused Colorado River Basin. This campaign will empower individuals and communities to reduce their own freshwater footprint while making on-the-ground water restoration efforts.
Change the Course is challenging members of the public to learn about the vital issues of freshwater, calculate their own water footprints and take a simple pledge to conserve at changethecourse.us. For every pledge received, a Change the Course corporate sponsor, like Silk, will donate to the cause. Each pledge will restore 1,000 gallons of water back into the Colorado River, working to make the river healthy again.
Silk is thrilled to support the Change the Course initiative, help restore the Colorado River Basin and positively impact a project in our own backyard. At Silk, we believe that we all need to do our part to use water more thoughtfully and productively to help keep our rivers and streams healthy.
Help us Change the Course and visit www.changethecourse.us to pledge to do your part and to learn more about this important waster restoration project. You can also check out this great video about the Change the Course project to learn how you can help restore the Colorado River by making simple and easy changes like taking two minutes off your shower, drinking tap water instead of bottled water and buying recycled.