Bringing Home the Medals

We are proud to announce that three WhiteWave products were chosen by Prevention Magazine in its 100 Cleanest Packaged Food Awards of 2014. Silk’s Organic Unsweetened Soymilk, Horizon’s Organic Whole Milk and Earthbound Farm’s Tomatillo, Black Bean, and Baby Lettuce PowerMeal were all chosen as products that met and exceeded the criteria set by Prevention Magazine:

  • Must have no more than 10 g of added sugar
  • Must have less than 200 mg of sodium per serving (or 400 mg for meals)
  • All cans must be free of BPA
  • All fish must be sustainable, according to Monterey Bay Aquarium seafood criteria
  • All foods had to be absolutely delicious

Prevention had only compliments for Silk’s Organic Unsweetened Soymilk, it captured a spot in the beverage list:

“With no added sugar and 7 grams of protein, it’s the ultimate cereal-splasher for the dairy-free crowd. Just a cup provides 30% of your daily calcium and vitamin D, plus half of your B12 allotment. Make ours a soymilk mustache.”

Also in the beverage category, Prevention praised the natural values of Horizon Organic Whole Milk:

“For drinkers of cow milk, going organic gets you lots of benefits. Organic milk is free of hormones, and the cows from which it’s squeezed even tend to live longer than conventional cows. And it’s still the king of calcium: a cold glass of Horizon organic milk will get you 30% of that daily bone-building mineral.”

Finally, Prevention expressed its affection for Earthbound Farm’s  Tomatillo, Black Bean, and Baby Lettuce PowerMeal:

“We first fell in love with Earthbound Farm for their salad-ready organic lettuce and kale. But this year, they went the extra mile with a new ready-made salad PowerMeal. It’s the perfect complete lunch: an organic mixed greens base, plus a creamy dressing (a little goes a long way!), tortilla strips for crunch, and protein-packed beans. Guaranteed to be your new work fridge staple.”

The good news continued on Thursday morning. Siobhan O’Connor, Prevention Magazine’s executive editor, appeared on fourth hour of The Today Show, with hosts Kathie-Lee and Hoda, to detail 20 of the 100 Cleanest Packaged Foods Award winners. The segment featured Silk Organic Unsweetened Soymilk and Horizon Organic Whole Milk. O’Connor praised the quality of our Silk beverage and said, “Soy milk is often chalky and high in sugar, this is neither – this is Silk, organic, nice and smooth.”

It always feels gratifying to win awards and the praise of professionals, especially when the work it involves is quality and sourcing of our products. We would like to thank Prevention Magazine, Siobhan O’Connor, The Today Show and all of the WhiteWave consumers for recognizing the love we put into our products.

Prevention Magazine’s 100 Cleanest Packaged Food Awards 2014

Today Show WhiteWave Coverage




HOPE for Willow Creek Farm

There is HOPE for Willow Creek Farm on state Route 244 — in the form of a national award for quality of organic milk.

The farm’s owners, Chuck and Julia Deichmann, and their family won the Horizon Organic Producer Education (HOPE) Award last month from Horizon Organic, the company to which Willow Creek has been shipping milk since 2000. The award recognizes those who advocate for organic agriculture. The award was presented during the Sept. 21 Farm Aid concert in Saratoga Springs.

Read the complete article here:

Any Colbert Report fans out there?

Horizon Organic milk was recently mentioned on The Colbert Report. What do you think Happy the Cow thought about this?

Cobert Report_HO_RF




We are excited to introduce you to TruMoo® single serve milk boxes. TruMoo offers all of the nutritious benefits of milk, including protein, Vitamins A and D, and calcium, without the high fructose corn syrup, and artificial flavors and colors found in some flavored milks and juice box drinks. 

In addition, TruMoo single serve milk boxes provide kids with a new great-tasting, on-the-go beverage option that’s lower in sugar and calories compared to most flavored milk options.

TruMoo milk boxes come in plain, vanilla and chocolate lowfat 1% varieties and TruMoo chocolate is made with real cocoa. 

Look for TruMoo milk boxes in the grocery section at your local store. Yum, yum, gotta get me some!

After the milk leaves the farm…

Mt. Crawford, Virginia plant manager Drew Maltese, operations manager Andy Morris, and production planner manager Randy Thomas.

One of the questions we often get about our Horizon Organic brand, is where the milk goes and what happens to it after we pick it up from one of our family farms. All of our organic milk goes to a network of processing plants around the country, where it’s made into the delicious Horizon products you see in your local grocery store. We wanted to share more about that process and one of our production facilities with you through a Q&A we conducted with our Mt. Crawford, Virginia plant manager Drew Maltese, operations manager Andy Morris, and production planner manager Randy Thomas. 

Describe what happens when you receive a tanker of raw milk and cream.

We run the milk and cream into separate organic receiving tanks and our on-site lab then runs a quality check for bacteria, temperature, fats and solids, and antibiotics. When cleared by our lab, the product is ready for batching, then is tested again for butterfat and solids.

Then the milk is pasteurized, using ultra high temperature for a short time through a process called Direct Steam Injection. It then goes into a vacuum chamber to remove the steam, through a cooler and into a surge tank. From there, it runs to the filler, which puts the product into cartons. After it’s packaged, it’s held for 30 hours to check for microbiological issues, leakage etc. and ensure it is fit to ship to our customers.

What would you want people to know about the Mount Crawford plant?

All of the hard work our famers do to ensure milk quality is not lost at the plant. We take the utmost care in handling their milk. There are quality checks at every step of the process to ensure a quality product goes out to our customers. Our employees are proud to be a part of WhiteWave and they feel very connected to all of the brands that we make.

The Mount Crawford plant has an impressive track record of sustainable practices. Can you provide a couple of highlights of your efforts?

Green Manufacturer magazine recently highlighted one of our energy-saving initiatives – we retrofitted lighting throughout the plant with LEDs. We’re currently the largest manufacturing site in North America with the most LED lighting installed. You can read the full article here:

Employee Recycling bins

We’ve also put a high focus on reducing the amount of utilities we use. The plant team regularly audits and reduces water usage. And we also do more recycling at the plant now than we’ve ever done before. In Virginia, recycling isn’t always convenient, so we put in a big recycling bin out in our employee parking lot to make it easier for employees to recycle. It gets filled up every week! We also enable our employees to grow some of their own food. Our plant sits on 100 acres, and the plant takes up 35 of those acres. This year, we’ve taken some of that land and divided it into garden plots for employees and their families to grow vegetables.

Community garden on the Mt. Crawford Plant site

Don’t forget the milk

A recent report from the U.S. Centers for Disease Control and Prevention revealed that not enough children and teens drink low-fat milk.  Instead, many are drinking 2 percent or whole milk regularly. However, recommendations from the Dietary Guidelines for Americans 2010, and the American Academy of Pediatrics state that all children aged two years and over should be drinking low-fat milk in order to avoid unnecessary fat and calories and to help prevent obesity.

Well guess what?  We’ve got a solution! To all the moms out there, packing school lunches and stocking cupboards and fridges nationwide: meet Horizon Organic’s lowfat milk boxes.  Not only are they convenient, but the delicious milk inside has changed from 2% to 1%, thereby reducing the amount of sugar, fat and calories in our plain, chocolate, strawberry and vanilla single serve milk boxes.

So lose the guilt and start handing these puppies out to the kids.  You can even sneak a few yourself guilt-free – the grown-ups around here have certainly been known to knock a few back ourselves…