Earth Month is coming to a close, but at WhiteWave, we look for ways to celebrate and learn about the environment every day.
Nature lovers of all ages came out to the Bee Earth Day celebration on Saturday, April 26, to enjoy music, food, and fun activities inspired by the environment. Hosted by Growing Gardens, a Boulder-based non-profit that aims to enrich the lives of our communities through sustainable urban architecture, the event encouraged children to plant seeds, investigate insect habitats, explore worm composting, learn about local honeybees and create garden art…a few brave volunteers even put on the beekeeper suit and visited the garden’s demonstration hive!
We would like to thank our valued partner for more than 10 years, Growing Gardens, for continuing to bring sustainable urban agriculture into our community in such fun and engaging ways.
October is designated Share What We Do Well Month at WhiteWave Foods. Throughout the month our employees at all of our locations will spend time volunteering in their communities with organizations like the Food Bank of the Rockies, Community Food Share and Boulder Mudslingers, a community-organized flood relief organization.
Volunteering and giving back has always been a huge part of our culture at WhiteWave and this is the fourth year that we have organized a company-wide volunteer initiative. We will be posting news and photos from our various excursions throughout the month, so keep checking back to see what we’ve been up to.
Last week, WhiteWave partnered with Operation Warm to give brand new winter coats to 550 underprivileged children from Rose Hill Elementary in Commerce City, Colo., one of the most disadvantaged schools in the Denver area. For many kids, this was their first brand new coat they’ve ever been able to wear. During the 2012 holiday season, WhiteWave Foods raised more than $37,000 for Operation Warm through the International Delight Share Your Delight cause-marketing campaign. This donation equated to more than 2,000 new winter coats in total, 550 of which were given out at the Rose Hill Elementary event on Oct. 10, 2013.
You can donate to the cause this year by registering UPC codes from specially marked WhiteWave products at shareyourdelight.com now through December 31. 2013. Each UPC code registered triggers a $0.50 donation to Operation Warm.
Again, check back soon to see how our employees are making an impact!
Last night, our Silk and Horizon brands sponsored a special screening of the award-winning documentary, GMO OMG at the Boulder Theater in Boulder, Colo. Film makers, Joshua Kunau and Jeremy Seifert, attended the screening and participated in a post-film Q&A session with audience members. It was a packed house with nearly 400 people at the screening.
The film explores how Genetically Modified Organisms (GMOs) may impact our health, our planet and our freedom to choose what’s in the food we eat. GMO OMG traces Jeremy’s journey, as a concerned father, from Haiti to Norway to Paris in search of the truth about GMOs.
WhiteWave strongly supports transparency in labeling and the right for people to know what’s in their food and we’re proud to help bring more awareness to the important issue of how our food is produced.
WhiteWave Foods is also committed to the non-GMO movement as a supporter of the national campaign, Just Label It!, which has collected more than 1.3 million signatures from concerned consumers in support of GMO labeling. Silk is a proud participant in the Non-GMO Project product verification program, which provides independent verification that products are made in a system designed to avoid GMOs. Silk’s plant-based beverages proudly carry the “Non-GMO Project Verified” Seal. All of Horizon’s products carry the USDA Organic Seal, and comply with the National Organic Program’s stringent requirements, including those regarding GMO ingredients.
More information about the film, GMO OMG is available at http://www.gmofilm.com/. Please visit http://silk.com/our-story/non-gmo for more information on Silk’s efforts to support non-GMO efforts.
Film makers Joshua Kunau and Jeremy Seifert, and Kelly Shea from WhiteWave Foods during the Q&A session.
WhiteWave recently held two exclusive sneak peak screenings of the Silk and Horizon sponsored film, GMO OMG for our employees and also for leaders in the natural and organic industry. As you already know (since you’re savvy readers of The Grazing Mind) GMOs, or “genetically modified organisms,” are plants or animals that have been genetically engineered with DNA from bacteria, viruses or other plants and animals. These experimental combinations of genes from different species cannot occur in nature or in traditional crossbreeding.
The film GMO OMG explores how loss of seed diversity and corresponding laboratory assisted genetic alteration of food affect young children, the health of our planet, and freedom of choice everywhere. At WhiteWave, we strongly support transparency in labeling and the right for people to know what’s in the food and beverages they eat and drink. WhiteWave is committed to the non-GMO movement and we are a supporter of the national campaign, Just Label It! and have been a longtime supporter of the Non-GMO Project. Silk’s entire line of plant-based beverages has been verified by, or is enrolled in, the Non-GMO Project. All of Horizon’s products carry the USDA Organic Seal, and have been certified organic for more than 20 years, highlighting the fact that all Horizon products are produced without the use of antibiotics, added growth hormones, and GMOs.
These screenings were a great opportunity for our employees and local leaders in the natural foods industry to learn more about this important topic and WhiteWave’s commitment to non-GMO. People didn’t seem to mind the organic popcorn that was served as well!
Please note: The opinions expressed in the film, GMO OMG are not necessarily that of WhiteWave Foods.
WhiteWave Foods has been a longtime supporter of helping people understand what’s in their food and where it comes from. We are committed to sustainable agriculture, continued learning and reducing our impact on the environment, and are therefore strong supporters of our local Boulder partner, Growing Gardens, and its mission to enrich the lives of our community through sustainable urban agriculture.
Growing Gardens raises awareness and provides opportunities for people to participate in urban agricultural programs. They unite the Boulder County community through urban agricultural projects such as: The Cultiva Youth Project, The Children’s Peace Garden, Horticultural Therapy, Fresh Food Families & Fitness, and The Community Gardens.
Protecting open space, promoting organic growing practices, and providing new learning experiences for kids and adults is core to the City of Boulder. And, it’s what Growing Gardens has contributed to since it was founded. WhiteWave Foods supports the impressive efforts of Growing Gardens, and we support Boulder City Council in placing a conservation easement on the Long’s Gardens property that is in our backyard. The conservation easement would protect the last 25 acres of working community farmland in the Boulder city limits.
Help us protect this land so it can continue to serve as a community-based resource for agricultural education. To make your opinion heard in this matter, you may contact the Boulder City Council before Tuesday, June 18 at email@example.com. If you are local to Boulder, you are invited to make your voice heard by attending the June 18th City Council meeting at the Municipal Building located at 1777 Broadway in Boulder CO.
Put together a team of at least three people (co-workers, friends, family) and sign up for the Colorado Corporate Challenge 8K Race.
What: The Colorado Corporate Challenge is an 8K road race followed by fun activities. This race is about promoting healthy lifestyles, team-building, community engagement, and most of all…FUN! The 8K road course will run through the mostly flat, traffic controlled roads of the Colorado Tech Center. Participants will enjoy aid stations on the course as well as a post-race celebration with food, beer, contests and an awards ceremony.
When: Thursday, June 20. Expo opens at 3:00 pm and the race starts at 6:00 pm.
Where: Colorado Tech Center in Louisville at Community Food Share’s New Location – 650 S. Taylor Avenue.
Why: Food, fun and run. Also, a portion of the proceeds will benefit Community Food Share. Every dollar donated to CFS translates into four meals for those in need in Boulder and Broomfield Counties.
Who: Runners and walkers are welcome. The Colorado Corporate Challenge is a team event, and it is necessary to be part of a team with a minimum of three people. Boulder and Broomfield County companies with teams of employees can compete for the coveted “2013 Corporate Challenge Cup”.
We’ll have some WhiteWave teams running, so come join us! Click here to learn more and register.
Another record setting Community Food Share “Compete to Beat Hunger” Corporate Challenge has come to close. Community Food Share (CFS) is a hunger relief organization that provides more than seven million meals each year to those in need in Boulder and Broomfield, Colo. Counties. Preliminary numbers from the corporate challenge are showing WhiteWave employees raised $88,865 through online donations and events held at our office. We totally blew our fundraising goal of $63,000 out of the water and I’m thrilled!
In addition, to commemorate our spin-off from Dean Foods, we increased our corporate match from $1 to $1.50, which brings our total contribution to CFS to $222,162.50 or 888,650 meals to feed those in need in Boulder and Broomfield counties. Community Food Share couldn’t be more pleased with our generous donation and I had so much fun being part of the Corporate Challenge planning efforts. Can’t wait to do it again next year!
In other fundraising news, for the first year we invited our regional sales offices, plants and farms to raise money for their local Feeding America food banks during the same timeframe to make an impact in their local communities. Results are still rolling in, but so far our regional sales offices have raised enough money to provide 4,000 meals to help those in need. Very impressive!
As you know, WhiteWave sponsored the BolderBOULDER. Under sunny skies, 50,000 runners & walkers participated in Monday’s race. WhiteWave sampled all kinds of products to hungry runners and spectators.
You can also learn more about the BolderBOULDER Business Challenge and WhiteWave’s involvement in this article from the Boudler Daily Camera.
Brian Allen from our Horizon sales team was on Denver’s 9News this morning to talk about WhiteWave’s sponsorship of the BolderBOULDER and the company’s training program for all employees in our Broomfield office. WhiteWave’s training program with Ric Rojas supports the health and wellness of Broomfield-based employees and is an example of how WhiteWave is working to become a different kind of food company.
The BolderBOULDER 10k is held on Memorial Day (this Monday!) and this year, WhiteWave has 80 employees registered to run the race.
Watch the video clip from 9News and learn more here: http://www.9news.com/rss/story.aspx?storyid=337108
In keeping with our goal to change the way the world eats for the better, WhiteWave is participating in the Community Food Share Compete to Beat Hunger Corporate Challenge. Community Food Share (CFS) is a hunger-relief organization in Boulder and Broomfield counties which helps feed one in six county residents who live at or below the poverty line.
This is WhiteWave’s ninth year participating in the Corporate Challenge to raise money for CFS and our fundraising tactics have evolved over the years into one week of grassroots fundraising events that build community and create a little friendly competition between departments at our Broomfield headquarters. Right now at our office, we have more than 20 fundraising events taking place ranging from hosting raffles and kickball games, to selling cupcakes, homemade lip balm and pie sales.
This is my first year being involved with Corporate Challenge and it’s a blast! Everyone is so creative with their fundraising event ideas which makes it easy to give generously to CFS. So far, we’ve raised over 50 percent of our fundraising goal and the challenge is not yet over. I’m confident that WhiteWave will meet our fundraising goal this year!