In keeping with our goal to change the way the world eats for the better, WhiteWave is participating in the Community Food Share Compete to Beat Hunger Corporate Challenge. Community Food Share (CFS) is a hunger-relief organization in Boulder and Broomfield counties which helps feed one in six county residents who live at or below the poverty line.
This is WhiteWave’s ninth year participating in the Corporate Challenge to raise money for CFS and our fundraising tactics have evolved over the years into one week of grassroots fundraising events that build community and create a little friendly competition between departments at our Broomfield headquarters. Right now at our office, we have more than 20 fundraising events taking place ranging from hosting raffles and kickball games, to selling cupcakes, homemade lip balm and pie sales.
This is my first year being involved with Corporate Challenge and it’s a blast! Everyone is so creative with their fundraising event ideas which makes it easy to give generously to CFS. So far, we’ve raised over 50 percent of our fundraising goal and the challenge is not yet over. I’m confident that WhiteWave will meet our fundraising goal this year!
As many of you know, WhiteWave Foods has been a longtime supporter of Community Food Share (CFS), our local food bank and member of Feeding America. Community Food Share’s 25th annual “Hunger Hurts the Whole Community” food drive takes place March 20-31 and if you live in the Boulder/Denver area, they need your help.
CFS is looking for friendly grocery store greeters to hand out bags and remind shoppers to donate food. Shifts usually last two hours and greeters are needed in most of the grocery stores in Longmont, Lafayette and Louisville, Colorado. Just two hours of your valuable volunteer time can easily generate more than 200 pounds of food, which is enough food to feed a family of four for two weeks.
CFS has discovered that when it has greeters to engage people at the store, donations rise significantly. We have a group of WhiteWave employees already signed up to help our local food bank, and you can help too. Please consider volunteering as a store greeter – this can be a great family experience that can help the whole community!
Interested? Contact Sue Ericson at email@example.com or 303.652.3663 x202
Thanks for helping us help those in need in our local community.
At WhiteWave Foods, being involved in our communities and treading lightly on the environment are important to our team members.
Values in Action (VIA) is our employee program that promotes volunteerism, community involvement, and environmental events and initiatives. Employees can log VIA points when they do things like volunteer, carpool to work and even use the stairs instead of the elevators (and we all know stair climbing is good for the quads). When all of the VIA points are collected at the end of each year, our employees are rewarded with prizes such as gift cards to our delicious Wave Café. A couple of lucky dogs even went home recently with iPad Minis.
One of our core values that helps guide us in our daily work is “Share What We Do Well.” This value inspires us to find innovative ways to make a difference in our local communities. We’re proud to report that in 2012, WhiteWave employees volunteered more than 13,500 hours (that’s 562 days!) supporting a variety of non-profit and industry organizations such as Community Food Share (CFS), which is part of the national Feeding America network. In fact, during our annual Impact Day, WhiteWave employees provided close to 1,100 hours of service in just one day – serving more than 200 families and organizing more than 12,000 pounds of food at our local food banks.
A few months into this new year, and we’re busy working towards beating our 2012 VIA goals and continuing to make a positive impact in our local communities. Check back later in the year to see our progress.
Today marks the start to our biggest annual fundraising event for Community Food Share (CFS), an organization very near and dear to our hearts here at WhiteWave. While we give to them year round–in the form of volunteer hours, monetary and product donations–the Compete to Beat Hunger Corporate Challenge is our one, dedicated annual fundraising event to help raise money for CFS and fight hunger in Broomfield and Boulder counties.
This week is simply dedicating to going online, and donating to the cause. But next week, now that’s when things get real. Chili cook-offs, pie in the face contests, poker tournaments; you name it, we got it. All in an effort to raise as much money as we possibly can. We’ll be documenting activities all next week here in TGM, so tune in often…
1 in 5 American kids are going to bed hungry tonight.
That’s a pretty gripping stat from the Food Network’s recent documentary on childhood hunger in America – Hunger Hits Home. The piece focuses on three families struggling to get by… struggling to feed themselves. But what’s worse, is that those three stories represent more than 16 million other kids who also come home to empty plates and empty cupboards.
Scary statistics aside, the documentary does highlight some really good progress in the fight to end childhood hunger, and does a great job of dissecting problems and offering up solutions. Simple awareness goes a long way, especially when people start to recognize how easy it can be to help out.
For us, that easy way comes from our local food bank, Community Food Share (CFS) who we work with year round (and who we’ve mentioned quite a bit before).
In fact in a little less than a month our biggest CFS initiative (Compete to Beat Hunger Challenge) is set to start up, and people around here are getting really excited about it. We’ve been part of the challenge going on eight years now, and I think most WhiteWavers will tell you it’s really the most humbling and rewarding thing we as employees do. It’s also a lot of fun.
I won’t spoil the surprise of what we’ve got in store, but stay tuned to TGM beginning May 8th when we’ll start covering the events and sharing all types of resources and ways you can join in the fun and help fight hunger in your community.
If you’ve got 30-40 minutes, check out the Hunger Hits Home documentary here. If you don’t have 30-40 minutes, check out nokidhungry.org, for a look at what people are doing across the country to help out, and how you can get involved.
The three rules of dumpster diving:
1. Never take more than you need… unless you find it a good home
2. First ones to the dumpster have first dibs… but you always gotta share
3. Leave it cleaner than you found it
These rules were developed by the makers of Dive!; a documentary that follows filmmaker Jeremy Seifert and friends as they dumpster dive in the back alleys and gated garbage receptacles of Los Angeles’ supermarkets. In the process, they salvage thousands of dollars worth of good, edible food. But after a while of feeding his own family, Jeremy begins to question why this food isn’t finding room on the plates of more people that need it. He underscores this important question with an overwhelming statistic: “Every year in America we throw away 96 billion pounds of food. Which means we’re feeding our landfills as much we’re feeding our country”.
Since releasing the film, Jeremy and crew have been on a grassroots crusade to fix the problem. Their message is simple: Take the food we throw out – give it to people who can’t afford it. Unfortunately, there isn’t an easy way to do that.
Just about every grocery store in America is required by law to take food off the shelf after a certain amount of time. That doesn’t mean the food is rotten, though, or that grocery stores have to toss good food in the garbage bin. Many retailers, in fact, have developed great programs to get this food to nearby food banks. But they can’t do it every day. To do so would be a massive undertaking requiring the support of all stakeholders: food companies, retailers, non-profits, consumers and government.
As a food company, we know we play an important role in creating a solution, which is why last week we invited the makers of Dive! and Congressman Jared Polis (who’s doing some great things in the realm of ending childhood hunger) to screen the film and discuss ideas around finding a solution. Some great ideas were presented, a healthy discussion ensued, and moving forward we’ve all committed to keep the dialogue going not just among the Dive! folks, WhiteWave and Congressman Polis, but with all our contacts across government, the retailers we work with and consumers who buy our products.
Stay tuned to TGM for more updates on how this project progresses, and in the meantime you should definitely check out Dive!. You should probably “Like” their Facebook page too…