We’re excited to announce the launch of Horizon® Organic’s new single serve milk boxes with 32 mg DHA Omega-3. As the first shelf-stable milk box with 32 mg DHA omega-3, these new milk boxes are perfect for packed school lunches and busy families. Take them to the park, the pool, school and playdates. They pack all of the nutritious benefits of milk, including 8g of protein, Vitamins A and D, and calcium, with the added benefit of DHA omega-3 to support healthy brain development.
DHA omega-3 is a long-chain omega-3 fatty acid that has been studied for its role in supporting healthy brain development. Most children currently don’t get the suggested intake of DHA omega-3, and each serving of Horizon Organic Milk with DHA omega-3 provides 32 mg of DHA. Yummy yummy for your tummy (and your brain).
Have questions about DHA Omega-3? Check out Horizon’s website for more info and great videos.
Horizon Organic milk was recently mentioned on The Colbert Report. What do you think Happy the Cow thought about this?
As the Nation’s leading organic dairy brand, we’re occasionally faced with criticism. It’s a responsibility that comes with our leadership position, it’s something we expect, and something we proudly and successfully defend ourselves against. However recently, it seems the criticism has shifted, and is now being directed toward the organic industry as a whole. This is unfortunate not only because it undermines consumer confidence in the USDA Organic Label, but the many farmers whose livelihoods are dedicated toward supplying organic foods as well.
We’ll be the first to admit that the organic industry isn’t perfect, but for the past 20 years it’s been one of the most regulated and scrutinized food production systems in the world. It’s converted millions of acres of farmland and kept many more millions of pounds of pesticides out of the environment. And a lot of that has to do with investments made by larger companies who’ve entered the category. To say that big corporations are corrupting the integrity of organic food is in our opinion, obtuse. The scale and financial support from these larger companies is exactly what’s needed to help grow the organic industry.
That growth of course hinges on our ability to meet consumer demand, but more importantly we need to work harder to create greater demand by offering new choices and opportunities for people to enter the organic category.
Four years ago we decided to offer milk drinkers another choice by introducing Horizon Organic milk plus DHA. To us, introducing DHA (a valuable nutrient that helps support the brain, heart and eyes) seemed like a no-brainer… more than 99 percent of all infant formula sold in the United States is supplemented with DHA. Our source of DHA is non-hexane extracted, non-GMO and does not deplete the world’s fisheries.
We figured, why not keep giving toddlers and kids an easy and nutritious way to get the DHA they need after they’ve moved off of infant formula, or better yet, breast milk? And the overwhelming popularity of our DHA-supplemented organic milk shows that consumers are voting in favor of that choice.
Despite its many benefits for people and the planet, and the steady growth of the market for organic foods over the past two decades, we need to remember that organic remains a very small part of the overall U.S. food market. The Organic Trade Association estimates there are only 4.6 million organic acres under cultivation in the U.S., out of more than 900 million acres of farmland. Our focus should be on growing that number, and working together to do so, rather than infighting that undermines consumer confidence.
A few months ago, Molly recapped a recent National Organic Standards Board (NOSB) meeting, where it was decided that the plant-based DHA Omega-3 we use in some of our products would continue to be allowed for use in organic food production.
We’ve however seen a few questions around what the “re-approval” means, so here’s a rundown to help clear things up:
- The NOSBs decision doesn’t introduce a new supplement to the organic food category; it simply means that we can continue using the same plant-based DHA we’ve been using since 2007… not a new ingredient.
- The plant-based DHA we use is extracted without the use of Hexane. Again, no Hexane is used at any point during the production of the DHA we use in our products.
- The plant-based DHA we use is not genetically modified. Totally Non-GMO.
- The plant-based DHA we use is vegetarian. It’s safe. And millions of kids and families have enjoyed the benefits of it since we first introduced our DHA Omega-3 enhanced products in 2007.
Here are some more details on the NOSBs decision for continued use of DHA in organic products.
For more details on our DHA Omega-3 products, click here, here and here.
And if you have other questions about DHA or anything else related to WhiteWave or our brands, don’t hesitate to ask them in the comment box below. You can also visit our Facebook page to join in the positive and constructive conversations we have with our fans everyday.
The National Organic Standards Board voted today to continue to allow plant-based DHA that is not hexane extracted to be used in the production of organic foods. We applaud this decision, as Horizon has used plant-based DHA in our Horizon Organic milk with DHA Omega-3 since 2007.
This is a clear victory for the millions of consumers who have purchased our DHA Omega-3 milk products over the past four years due to the added health benefits they are thought to deliver, including support for brain, heart and eye health at every stage of life.
As a result of this decision, consumers can continue to feel good about purchasing Horizon organic milk with DHA Omega-3 because it affirms that our plant-based DHA Omega-3 is a safe and effective non-synthetic additive, as well as non-GMO and extracted without the use of hexane. Unlike DHA from fish oil, it is also free from any possible ocean-borne contaminants, does not contribute to overfishing and is vegetarian.
Consumer demand for these products has helped us grow Horizon’s network of more than 600 family farmers. In fact, we’ve been able to double the number of family farmers we work with over the past five years.
This decision paves the way for the type of future innovation in organic dairy that will help grow the category. That’s good for the organic movement, good for people and good for the planet.
A recent report from the U.S. Centers for Disease Control and Prevention revealed that not enough children and teens drink low-fat milk. Instead, many are drinking 2 percent or whole milk regularly. However, recommendations from the Dietary Guidelines for Americans 2010, and the American Academy of Pediatrics state that all children aged two years and over should be drinking low-fat milk in order to avoid unnecessary fat and calories and to help prevent obesity.
Well guess what? We’ve got a solution! To all the moms out there, packing school lunches and stocking cupboards and fridges nationwide: meet Horizon Organic’s lowfat milk boxes. Not only are they convenient, but the delicious milk inside has changed from 2% to 1%, thereby reducing the amount of sugar, fat and calories in our plain, chocolate, strawberry and vanilla single serve milk boxes.
So lose the guilt and start handing these puppies out to the kids. You can even sneak a few yourself guilt-free – the grown-ups around here have certainly been known to knock a few back ourselves…
We do! And thank goodness. Here’s what we know about it:
– The form of DHA in Horizon products has been used without any safety concerns in foods in Europe since 1993 and in foods in the U.S. since 2002.
– DHA is used in nearly 100 percent of infant formulas and in 500 food and supplement products around the world.
– Regulatory agencies worldwide, including the FDA, have extensively reviewed on numerous occasions the safety of the same DHA used in Horizon products and all agree with the conclusion that these ingredients are safe for use.
– Numerous health organizations worldwide, such as the World Health Organization and American Dietetic Association, have recommend that DHA be included in infant formula, while organizations like the European Food Safety Authority and March of Dimes have set recommended intake levels of DHA for pregnant women, children and adults.
– The DHA Horizon uses in its products has been evaluated for more than 15 years in over 100 pre-clinical studies, and in over 100 human clinical studies, 31 of which involved infants. These pre-clinical and clinical studies create an impressive database that establishes the safety of DHA.
– A large and growing body of evidence demonstrates that DHA Omega-3 is important for supporting brain, heart and eye health at every stage of life. In fact, Horizon organic milk with DHA is an excellent way for families to get much-needed DHA. Many Americans, especially children, don’t get enough DHA in their diets.
– The DHA used in Horizon products neither contains nor is made with hexane, a chemical solvent sometimes used to extract oils from their original source. Horizon’s DHA is a 100% vegetarian, sustainable source of DHA made from algal oil.
– Horizon products fortified with DHA are not made or processed with genetically-modified ingredients. The use of GMO ingredients is not permitted in organics.
– And we offer a choice. Consumers can purchase Horizon Organic Milk with Omega-3 DHA… or without. Both are clearly labeled.
We are proud to offer DHA in a number of our Horizon products. We agree with what the FDA, the World Health Organization, the American Dietetic Association and the growing body of scientific evidence says about DHA – it’s safe, it’s healthy, and it’s an important nutrient.
Courtesy of the Denver Post, Doctors Oz & Roizen talk about their support for algae-based DHA supplements for kids, via their nationally syndicated Q&A column, “The You Docs”:
Q: Lately I’ve been seeing DHA supplements for kids that are supposed to support “brain health.” Do they work?— Eileen, Allentown, Pa.
A: There’s no doubt that the brain needs docosahexaenoic acid (DHA), an omega-3 fatty acid, to develop to the max. Kids who don’t get enough fatty acids from their moms during pregnancy are at risk of low birth weight and a small head, which can affect central nervous system and cognitive ability (“smarts” to you).
So what’s the controversy about kids? Some researchers say DHA supplements contribute to a child’s smarts. Others say they don’t. Still others say they negatively affect young memories and kids’ ability to do easy tasks.
We don’t think taking DHA will hurt a child (just buy algae-based formulas, to avoid mercury and other possible toxins in fish-oil types). In fact, a supplement may be the only way to get enough DHA into many kids’ diets (especially if the only food with fins they like is Swedish fish candy). But the top ways to boost smarts are stimulating teachers, supportive parents and hard work. That’s what’ll get them into Williams or Harvard, where we went. And, yes, we were lucky enough to have parents who fed us DHA in cod-liver oil as kids and who pushed us hard to outstudy our pals.
– Content courtesy of The Denver Post
That’s a stance we are behind 100%, and exactly why we introduced Horizon Organic’s DHA supplemented milk (algae-based DHA). Read more about our DHA products here.
UPDATE ON HORIZON ORGANIC DHA PRODUCTS: The Department of Agriculture (USDA), National Organic Program (NOP) recently confirmed via letter that the DHA Omega-3 used in a few Horizon Organic products is in fact legal, and approved under NOP guidelines. You can read the USDA’s full response here.