The Grazing Mind

Have you seen the June issue of Every Day with Rachael Ray?  International Delight® Light Mocha Iced Coffee and Silk® Vanilla Iced Latte were featured in an article titled “Iced Java in a Jiffy” that advises readers to “skip the lines and budget-busting prices at the coffee shop this summer”.

• International Delight Light Mocha Iced Coffee: “With just a hint of coffee, this grown-up chocolate milk is rich and sweet, yet weighs in at only 100 calories per cup.”
• Silk Vanilla Iced Latte: “The slightly sweet flavor of vanilla soy milk comes with a nice kick courtesy of premium arabica-bean coffee.”

Get your iced java fix at home this summer, folks. Cheers.

Great news! International Delight® Iced Coffee was named the Best Bottled Coffee/Ready-To-Drink Coffee in Better Homes & Gardens Best New Products Awards 2013.  

More than 77,500 consumers participated in an independent research study to select the 23 most appealing and innovative new food & beverage products of 2013.  Our International Delight Iced Coffee was the winner in the ready-to-drink coffee category.

Made with 100% premium Arabica coffee, ID Iced Coffee boasts a sweet, smooth flavor, providing a coffeehouse quality product in the comfort of your home. Try our sweet & creamy International Delight Iced Coffee in Original, Mocha, Vanilla and Caramel Macchiato, and now in new Light Mocha and Light Vanilla with only 100 calories.

No more waiting in line at a coffee shop so drink up, iced coffee lovers. Look for us in the refrigerated section of your grocery store.

Curious about the other Best New Products from Better Homes & Gardens? Click here for the full list.

As part of Silk’s ongoing commitment to educate consumers about what’s in their food, the entire plant-based beverage portfolio is enrolled in or verified by the Non-GMO Project. The Non-GMO Project provides independent verification that Silk’s products are made without GMOs, earning The Non-GMO Project Verified seal.

We recently launched a new, exciting product – Silk Iced Latte. At the time of launch, this product was enrolled in the Non-GMO Project program, and we are happy to report that it’s now officially verified. The Iced Latte packaging will be updated in June with the Non-GMO Project Verified logo, giving our consumers the opportunity to make informed choices about the foods and beverages they eat and drink.

Turn on your TV and don’t fast forward through the commercials because today International Delight launched a brand new ad campaign – “What’s Your I.D?” It’s a light-hearted take on personalizing your cup of coffee with International Delight.

The campaign features a recurring character, Donna, who’s the brand’s #1 fan and wants to enlighten others about what they’re missing by drinking ordinary black coffee.  Because she loves her International Delight so much, she’s given it a nickname – I.D.  So anytime she finds herself in situations where she’s asked for identification (ID), she thinks they’re asking for International Delight, which provides her with an opportunity to share what she loves about the brand and give them some of hers to try.

Check out what the New York Times had to say about  the campaign, and then tell us, what’s your I.D.? Or better yet, log on to Facebook and tell Donna.

That’s why at WhiteWave we decided to reach out to business shoppers at 500 Sam’s Clubs around the country to help them “Build a Better Breakroom” – it’s as easy as bringing in our Land O’Lakes portion control cups, some single cup coffee brewers and coffee cups.  Voila – break room coffee just got better.

Our International Delight folks took their newest product to the streets of Boulder to see what people think. Check out the video, then give it a try for yourself and let us know what you think…

There’s always a lot of focus on pie recipes during the holiday season, so we’re gonna go ahead and ride that train a little longer. I give you, Pumpkin Pie, International Delight style…

While most coffee drinkers treat everyday like National Coffee Day, today is actually (officially) National Coffee Day, and the perfect opportunity for coffee-related brands (like our very own International Delight) to offer up some cool promotions to help you celebrate.

If you’re on Twitter, check out the contest. If you’re not on Twitter… join Twitter, then check out the contest.

International Delight will also be hosting a Twitter party from 2 – 3 p.m. EST. where they’ll be giving away even more prizes. Check it out.

Oh, and even though it is National Coffee Day, don’t go too crazy on the CaffeLattes…