On Wednesday, June 25 we topped off our tires and packed away our car keys and transit cards. For this year’s Bike to Work Day in Colorado, we partnered with two stellar organizations to encourage a day of environmentally-friendly transportation. In support of our on-going partnership with B-Cycle and nonprofit organization, 36 Commuting Solutions, whose mission is to enhance the mobility of commuters, we staffed the event’s mobile breakfast stations and passed out Horizon Organic chocolate and vanilla milk along with a few Silk products to help bikers gear up for their commute.
And no, we didn’t just hand out snacks – check out this article in the Broomfield Enterprise featuring our very own, Janet McSmith, who makes every day Bike to Work Day!
A key philanthropic focus at WhiteWave is to alleviate hunger in our communities. For those of us in Colorado, this commitment is reflected in our long-standing partnership with the hunger-relief organization Community Food Share (CFS), which is part of the Feeding America network of food banks.
At WhiteWave, we give to CFS year round through volunteering, and monetary and product donations; however, the Compete to Beat Hunger Corporate Challenge – which kicked off on May 28 and ended June 12 – is our one, dedicated annual fundraising event. Each spring, local companies compete to raise the most money for CFS, which goes towards feeding the hungry in Boulder and Broomfield counties.
This year’s results are in, and… we beat our highest CFS Corporate Challenge fundraising goal ever of more than half a million meals!
With 94 percent participation, we raised a total of $77,500 through online donations and 33 fundraising events, including a wine auction, cup-in-hand kickball, poker games, a corn hole tournament, lawn games, delicious food sales, and raffles. All of these activities brought such great energy to the cause and helped us come together to achieve our goals.
With WhiteWave’s match, this makes our total contribution to CFS $155,000 or 620,000 meals. To top that off, of the 21 companies that participated in Corporate Challenge this year, WhiteWave once again raised the most money for CFS. Way to go, WhiteWave!
This year marked our 10th annual Compete to Beat Hunger Corporate Challenge. And recently, we have expanded our efforts to cooperatively raise money for local food banks in every community where we do business. Next year, we’re shooting for 100% participation in the Corporate Challenge and to dial things up even further, we hope to provide even more meals – remember, every dollar provides FOUR meals!
To learn more about how we are coming together as a community to broaden our impact in fighting hunger across the country, visit CommunityFoodShare.org.
It’s National Dairy Month! What better time to start incorporating nutrient rich dairy foods into your diet to help you feel in optimal health for the summer months?
Fresh from Horizon farmers, our line of great tasting dairy products are full of nutrients including calcium, protein, potassium and a number of other essential vitamins. In honor of Dairy Month, check out how Horizon Organic dairy products can help you feel at your best this summer:
- Horizon dairy products are a good source of calcium which can help protect against osteoporosis down the road and also contributes to a healthy grin!
- One cup of Horizon Organic milk is an excellent source (100 IU) of Vitamin D–a critical nutrient that helps our bodies absorb calcium.
- The dairy protein in Horizon products is a complete protein, providing all of the essential amino acids needed to support optimal health.
- Horizon Organic milk is an excellent source of B vitamins–Riboflavin and B12–which help our bodies convert food into energy for cell growth and division.
- Horizon Organic milk is also a good source of potassium which helps maintain healthy blood pressure and proper fluid balance.
In honor of Father’s Day, the Eureka Times-Standard (CA) posted a story about Horizon Organic farmer and single father of two, Victor Avelar, and how he balances parenting and his demanding career with the support of his family. Of note, Victor said the following about organic farming: “It’s just healthier,” he said. “After you have kids, you are glad you went organic because that’s what you want your kids to be drinking.” Read on for more!
BIG thanks to our valued partner, Shaw’s, for posting this great recap of Earthbound Farm’s “Every Cart Counts” program!
Check it out:
In April, Earthbound Farm celebrated Earth Month with staff and customers bringing their Every Cart Counts shopping cart search to select Shaw’s stores. Rewarding Earth-friendly shopping habits, the organic produce company surprised random shoppers with organic or sustainable products in their baskets by paying for their entire cart of groceries! During the month of April, Earthbound Farm purchased over a dozen carts for lucky shoppers. In addition Shaw’s and Earthbound Farm partnered together in the Earthbound Farm Fresh Caption Contest on Facebook. 10 lucky Fans, who submitted a caption on a specific Facebook post, were randomly selected to win a $150 Shaw’s gift card!
We’re proud to carry Earthbound’s fresh and frozen organic fruits and veggies, and we had a blast working with them to celebrate our Earth-friendly shoppers!
Not to be cheesy, but…It’s National Cheese Day! And what better way to celebrate than with Horizon Mac and Cheese? Great for lunch, dinner, or a snack, Horizon Mac and Cheese is sure to satisfy the cheesy taste you crave on this delicious holiday.
Horizon Macaroni and Cheese is made without artificial colors, flavors or preservatives, and you can choose from six delicious varieties. Whether enjoying our Classic Mac, Super Mac or Organic Mac, one spoonful and you’ll never want National Cheese Day to end!
Here at WhiteWave, we know a thing or two about health. And for the fifth year in a row, we brought in the big guns to help us get into shape for the annual 10k event, BolderBOULDER, which took place on Memorial Day: Monday, May 26.
To gear up for what Runner’s World named “America’s all-time best 10k”, we organized a free BolderBOULDER 10k training program, led by world-renowned running expert Ric Rojas, winner of BolderBOULDER’s inaugural race in 1979 and three-time National Masters 5,000-meter track champion. Yea, we were not messing around.
In fact, CBS 4 Denver recently highlighted one of Rojas’ training sessions with WhiteWave employees, as part of a larger story about his longstanding commitment to the race. Check it out!
Our 2014 training program included:
- Three weekly training runs and monthly one on one sessions
- Participating employee access to an interactive training webpage and a variety of on-site prep sessions on topics including nutrition, conditioning and sports psychology
- Two of our most dedicated employees will also win a state-of-the-art Garmin Forerunner 2002 heart rate monitor and gift certificates from the Boulder Running Company
This year, close to 100 WhiteWave employees participated in BolderBOULDER and with Rojas’ help they were able to run alongside some of the world’s most elite athletes.
Thanks, Ric, for helping us prepare for a healthy and successful 2014 BolderBOULDER!