Ghosts and Goblins

We had a bunch of munckins masquerading around our office and trick-or-treating for Halloween.

Halloween

Happy Halloween to all of the ghosts, goblins, witches, dinosaurs, fairies, Elmos, superheros and all  kiddos out there in cute costumes!

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So All May Eat

Last week, a group of WhiteWave employees volunteered at SAME Café as part of the company’s Share What We Do Well Month. SAME Café serves an amazing cause and we were grateful to spend part of our day there.

SAME is an acronym for “So All May Eat,” and the café’s mission is to serve good food for the greater good and build a healthy community. The restaurant’s philosophy is that everyone, regardless of economic status, deserves the chance to eat healthy food while being treated with dignity. Last year, SAME served warm, delicious meals to nearly 20,000 people.

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SAME opened in 2006 as the first nonprofit restaurant in Denver and is run by an incredible husband and wife team, Brad and Libby Birky. This restaurant is more than unique as it is all about food and community, and not price. Instead of a cash register, a donation box is available for people to pay what they feel their meal is worth. If patrons can’t give cash, they exchange an hour of volunteer work at SAME for one of the café’s meals which are made-from-scratch with mostly local and organic foods. We saw a number of folks sit down for a warm lunch and then ask for a mop to clean the café’s floors or supplies to wash the windows.

The WhiteWave volunteer team scrubbed dishes, made pizza dough, chopped organic veggies, peeled roasted red peppers and served plates of delicious lunches. We had a great time helping.

For those in the Denver area, SAME is open most days from 11a.m. to 2:00 p.m. and is located at 2023 E. Colfax Ave.

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BEF and WhiteWave – Celebrating 10 years

Bonneville Environmental Foundation (BEF) is proud to celebrate its 10 year anniversary with WhiteWave Foods and we have accomplished so much together over the years.  The partnership was initiated in 2003, when Silk became the first company of its size to make a trend-setting commitment to power 100% of its manufacturing processes with wind energy through the purchase of Renewable Energy Certificates (RECs).  Then, in 2007, Silk launched “Green Caps for a Greener World,” a cause marketing campaign designed to engage consumers in the conversation about renewable energy.  For every registered UPC, Silk committed to purchase additional RECs.

Within the next several years Horizon Organic, WhiteWave’s corporate offices in Broomfield, Colo. and International Delight also stepped up to support renewable energy.  By 2007, more companies were making significant renewable energy purchases, which helped drive standards to govern renewable energy purchases.  For example, 30 states now have Renewable Portfolio Standards (RPS) which are policies designed to increase generation of electricity from renewable resources.

WhiteWave was also an early supporter of BEF’s Water Restoration Certificates (WRCs).  In 2009, the company purchased WRCs to balance 100% of the water used at corporate headquarters.  This early support enabled BEF to expand water flow restoration projects to new geographic areas.

Just recently, BEF’s WRC program attracted National Geographic and Participant Media, which led to the creation of Change the Course, a first of its kind water sustainability campaign, initially focused on restoring the Colorado River, named America’s most endangered river in 2012.  Silk was the first charter sponsor of Change the Course, followed by other sponsors like The Coca-Cola Company and The Walt Disney Company to raise awareness for freshwater issues.  The campaign began in February 2013, and already has three new water projects underway in the Colorado Basin.  It has also attracted more than 24,000 people worldwide to pledge to conserve water in their every day life!

In 2012, International Delight’s commitment to fund a new water flow restoration project led to BEF’s first WRC project in California.  The location is in the Sierra Meadows region of Northern California, and restores flows to a critically dewatered meadow ecosystem that impacts both Northern and Southern California water supply.

Additionally, Patagonia issued a “challenge grant” in 2012 to get a new water project off the ground in Colorado.  WhiteWave was the first to meet the challenge, investing six times the amount of Patagonia’s initial grant, and the project is beginning in late 2013 or early 2014. Other like-minded brands such as New Belgium Brewing, The Clif Bar Family Foundation, Ted’s Montana Grill, are also contributing to the project in partnership with Patagonia.

From 2003-2013, the renewable energy purchases made by WhiteWave Foods and its brands equate to over 706 million kilowatt hours of electricity, equivalent to the annual electricity used by over 55,000 American homes.  The WRC commitments equate to over 244 million gallons restored, enough water to fill 370 Olympic sized swimming pools, while also supporting multiple new projects.

In honor of celebrating BEF’s 10-year partnership with WhiteWave, we encourage people to take the pledge to reduce their freshwater footprint at http://changethecourse.us/.  For every pledge made, Silk is helping 1,000 gallons of water be restored to the Colorado River through Change the Course.  We can all do our part to reduce and conserve.

Guess what pulled up in our parking lot today?

The Oskar Blues Beer Truck! Happy Friday.

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Friday at Food Bank of the Rockies

Last Friday, members of WhiteWave’s Legal, Communications and Corporate Services team volunteered at Food Bank of the Rockies for WhiteWave’s Share What We Do Well Month. Food Bank of the Rockies, located in Denver, provides food to more than 350,000 people annually by distributing 88,000 meals each day through over 1,000 hunger relief partner agencies and its own direct service programs.

We volunteered in the distribution area of the warehouse where we filled orders for member agencies by pulling food from the shelves and packing it on pallets to be picked up by the agencies. At times, it felt like  playing a giant game of Tetris to get all of the food to fit on the pallets! We had a great time working together to help further a cause that’s so meaningful.

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Over the pass and to Snowmass

On September 7, a group of 12 WhiteWave employees competed in the Ragnar Relay – a 192-mile running relay that begins at Copper Mountain and ends in Snowmass, Colo. The WhiteWave team finished in a time of 29:23:12, earning 34th place out of 180 total teams (and 19th out of 115 teams in the “Mixed Open” category).

The WhiteWave team of runners included: Chad Bachman, Seth Beamer, Evins Cameron, Kelly Foster, Toni (McLean) German, Emily Hruby, Matt Landen, Becky Potvin, Ben Schnelle, Nick Swanson, Barbara Tingle, and Kris Wallace.

The runners even used Silk® and Horizon® Chocolate single serves as their recovery drinks. Great job, WhiteWave runners! Congrats; you covered some serious Colorado miles.

 

ragnar team photo

Share What We Do Well

October is designated Share What We Do Well Month at WhiteWave Foods. Throughout the month our employees at all of our locations will spend time volunteering in their communities  with organizations like the Food Bank of the Rockies, Community Food Share and Boulder Mudslingers, a community-organized flood relief organization.

Volunteering and giving back has always been a huge part of our culture at WhiteWave and this is the fourth year that we have organized a company-wide volunteer initiative. We will be posting news and photos from our various excursions throughout the month, so keep checking back to see what we’ve been up to.

Last week, WhiteWave partnered with Operation Warm to give brand new winter coats to 550 underprivileged children from Rose Hill Elementary in Commerce City, Colo., one of the most disadvantaged schools in the Denver area. For many kids, this was their first brand new coat they’ve ever been able to wear. During the 2012 holiday season, WhiteWave Foods raised more than $37,000 for Operation Warm through the International Delight Share Your Delight cause-marketing campaign. This donation equated to more than 2,000 new winter coats in total, 550 of which were given out at the Rose Hill Elementary event on Oct. 10, 2013.

You can donate to the cause this year by registering UPC codes from specially marked WhiteWave products at shareyourdelight.com now through December 31. 2013. Each UPC code registered triggers a $0.50 donation to Operation Warm.

Again, check back soon to see how our employees are making an impact!

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Slinging Mud

The Venus de Miles cycling event which celebrates leadership, volunteerism, sisterhood, and the environment, was set to take place on Sept. 29 in Boulder County. Due to the recent floods in the area, the event was cancelled. In lieu of the biking event, riders were given the opportunity to have fun while helping out others in need.

A group of 25 Venus de Miles riders, including a handful of women from WhiteWave, showed up at Mudslingers, a community organized flood relief group, to spend the day helping people impacted by the floods.

The group worked on a farm north of Boulder that had suffered great devastation to its land and barn. Together, they dug two feet of mud out of the barn, moved truckloads of unsalvageable items to a dump station and dug out trees so their roots could survive.

At the end of the day, the women cleaned up and attended the Venus de Miles celebration where they were treated to great food and drinks, and a tremendous sense of community.

If you’d like to help out too and sling some mud with great people, find mudslingers on Facebook: https://www.facebook.com/donateboulder

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In Memory of John Klossner

In early August, John Klossner, the 19-year-old son of Horizon’s Midwest Producer Relations Manager, Richard Klossner, was tragically killed in an accident at the Wisconsin State Fair. 

 Horizon has established a scholarship fund in memory of John at the University of Wisconsin-Madison, where he was majoring in Dairy Science, and was an active member of the Badger Dairy Club and Active Guard Reserve.  John was an accomplished cattle showman and was very involved in Future Farmers of America (FFA), 4H and Junior Holstein Association activities. 

The John Klossner Memorial Scholarship Fund will support undergraduate students in the Department of Dairy Science and will be offered in each of the next five years, the time period in which John’s peers will be undergraduate students at UW-Madison. 

Gifts in support of this scholarship fund may be directed to the University of Wisconsin Foundation, c/o The John Klossner Memorial Scholarship Fund, US Bank Lockbox, Box 78807, Milwaukee, WI  53278-0807.

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Celebrate Naturally Boulder

At Naturally Boulder’s Awards and Pitch Slam Party last night, The WhiteWave Foods Company was named “Company of the Year” and our Silk brand was honored with the “Focus on the Future” award.

To be considered for the Company of the Year award, WhiteWave had to demonstrate strong financial success, a passion for community involvement and a commitment to environmental stewardship. 

The Focus on the Future award is given to a project or initiative which exemplifies a game-changing effort to fuse the principles of sustainability into core business practices. Silk spearheaded a campaign called Change the Course that raised awareness for issues facing our freshwater supply and encouraged the public to pledge to reduce their personal water consumption.

Blaine McPeak, President of WhiteWave Foods, accepted the Company of the Year award and said, “Receiving this award shows not only how much we’ve grown as a company, but it also demonstrates that our connection to our local natural and organic community still runs deep”.

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 Naturally Boulder issued a press release highlighting all winners from the evening including:

  • Goddess Garden – winner of the Lance Gentry Breakthrough Innovation Award
  • Alfalfa’s Market – winner of the Best Young Business Award
  • Bryce Brown of the Growe Foundation – winner of Local Hero
  • Mo Siegel – winner of the Lifetime Achievement Award

Our Silk and Horizon brands were born in Boulder, so this event is always meaningful to us, and of course, we are completely pumped we were recognized for both of these awards!