We Did It!

Another record setting Community Food Share “Compete to Beat Hunger” Corporate Challenge has come to close. Community Food Share (CFS) is a hunger relief organization that provides more than seven million meals each year to those in need in Boulder and Broomfield, Colo. Counties. Preliminary numbers from the corporate challenge are showing WhiteWave employees raised $88,865 through online donations and events held at our office. We totally blew our fundraising goal of $63,000 out of the water and I’m thrilled!

In addition, to commemorate our spin-off from Dean Foods, we increased our corporate match from $1 to $1.50, which brings our total contribution to CFS to $222,162.50 or 888,650 meals to feed those in need in Boulder and Broomfield counties. Community Food Share couldn’t be more pleased with our generous donation and I had so much fun being part of the Corporate Challenge planning efforts. Can’t wait to do it again next year!

In other fundraising news, for the first year we invited our regional sales offices, plants and farms to raise money for their local Feeding America food banks during the same timeframe to make an impact in their local communities. Results are still rolling in, but so far our regional sales offices have raised enough money to provide 4,000 meals to help those in need. Very impressive!

 

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Behind the scenes – Packing 55,000 Goodie Bags for the BolderBOULDER

Interested in how 55.000 goodie bags are packed for the BolderBOULDER? Check out this great video from DuzerTV:

http://www.youtube.com/watch?v=WpNtfnSxwQ4&feature=youtu.be

BolderBoulder Fun in the Sun

 

As you know, WhiteWave sponsored the BolderBOULDER. Under sunny skies, 50,000 runners & walkers participated in Monday’s race. WhiteWave sampled all kinds of products to hungry runners and spectators.

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You can also learn more about the BolderBOULDER Business Challenge and WhiteWave’s involvement in this article from the Boudler Daily Camera.

A New Chapter for the WhiteWave Foods Company

Today is the start of a new chapter for the WhiteWave Foods Company. As of close of business yesterday, our spin-off from Dean Foods was complete, making WhiteWave an independent company. As such, WhiteWave is well positioned for sustained future growth thanks to our strong brands in growing categories that are aligned with favorable, long-term consumer preferences.

While we’re excited about our future as an independent company, nothing is changing when it comes to the great-tasting, nutritious and responsibly produced Horizon Organic, Silk, International Delight and Alpro products our consumers have come to know and love. Consumers will still be able to shop for all of their favorite WhiteWave products just as they’ve done in the past. 

As an independent company, we’re remaining committed to initiatives and causes our consumers, employees and partners care about, including sustainability. We strongly believe in the power of our business and brands to make meaningful change, and we’re making strong progress against our sustainability goals:

  • In the U.S., we’ve met our 2013 greenhouse gas reduction goal of 25 percent over a 2006 baseline. We’ve also exceeded our waste to landfill reduction goal of 30 percent over a 2007 baseline by 15 percent.
  • Also in the U.S., we have reduced non-ingredient water ingredient water use by 8 percent. Our goal is a 15 percent reduction by 2013 over a 2008 baseline, providing an opportunity for continued improvement.
  • In Europe, despite increases in production volumes of 17 percent since 2008, Alpro has succeeded in cutting its waste in half and further reducing its plants’ carbon emissions by 14 percent over the same time period. The goal of achieving carbon-neutral production facilities remains a key area of focus for Alpro.

We’re also remaining steadfast in our commitment to making a difference for those in need. In North America, one of our most substantial and enduring partnerships is with Community Food Share, a hunger relief organization located near our North American location in Broomfield, Colo. In Europe, one way we drive positive change is through Alpro’s partnership with the World Wildlife Fund, one of the largest and most respected international environmental organizations. In celebration of our newly independent status, additional contributions are being made to help further the causes of hunger relief and sustainable development.

As we look to the future, our focus rests squarely on uniting the spirit and principles of small food with the resources of an established food and beverage leader to change the way the world eats for the better. We know it’s a lofty goal, but it’s one we strongly believe in and are dedicated to making a reality. 

Here are a couple photos from our employee event marking the new chapter for the WhiteWave Foods Company.

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Lighten Up

Have you tried our new International Delight® Light Iced Coffee?  It’s perfect for a hot summer day and is available in mocha and vanilla flavors. ID Iced Coffee Light offers an authentic, coffeehouse taste with only 100 calories per serving. Yes, that’s right – only 100 calories per serving which is one third fewer calories than most other iced coffee. There’s no need to wait in long lines at the coffee shop when you can have delicious iced coffee in the comfort of your own home. Try it; we know you’ll love it.

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Iced Java in a Jiffy

Have you seen the June issue of Every Day with Rachael Ray?  International Delight® Light Mocha Iced Coffee and Silk® Vanilla Iced Latte were featured in an article titled “Iced Java in a Jiffy” that advises readers to “skip the lines and budget-busting prices at the coffee shop this summer”.

  • International Delight Light Mocha Iced Coffee: “With just a hint of coffee, this grown-up chocolate milk is rich and sweet, yet weighs in at only 100 calories per cup.”
  • Silk Vanilla Iced Latte: “The slightly sweet flavor of vanilla soy milk comes with a nice kick courtesy of premium arabica-bean coffee.”

Get your iced java fix at home this summer, folks. Cheers.

R. Ray

WhiteWave and the BolderBOULDER – more than just a sponsorship

Brian Allen from our Horizon sales team was on Denver’s 9News this morning to talk about WhiteWave’s sponsorship of the BolderBOULDER and the company’s training program for all employees in our Broomfield office. WhiteWave’s training program with Ric Rojas supports the health and wellness of Broomfield-based employees and is an example of how WhiteWave is working to become a different kind of food company.

The BolderBOULDER 10k is held on Memorial Day (this Monday!) and this year, WhiteWave has 80 employees registered to run the race.

Watch the video clip from 9News and learn more here: http://www.9news.com/rss/story.aspx?storyid=337108

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Our Latest Arrival

If you come to WhiteWave’s headquarters in Broomfield and are an expectant mama, we have a reserved parking spot for you right up front. Go mamas!

 

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Community Food Share Corporate Challenge Heats Up

In keeping with our goal to change the way the world eats for the better, WhiteWave is participating in the Community Food Share Compete to Beat Hunger Corporate Challenge. Community Food Share (CFS) is a hunger-relief organization in Boulder and Broomfield counties which helps feed one in six county residents who live at or below the poverty line.

This is WhiteWave’s ninth year participating in the Corporate Challenge to raise money for CFS and our fundraising tactics have evolved over the years into one week of grassroots fundraising events that build community and create a little friendly competition between departments at our Broomfield headquarters. Right now at our office, we have more than 20 fundraising events taking place ranging from hosting raffles and kickball games, to selling cupcakes, homemade lip balm and pie sales.

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This is my first year being involved with Corporate Challenge and it’s a blast! Everyone is so creative with their fundraising event ideas which makes it easy to give generously to CFS. So far, we’ve raised over 50 percent of our fundraising goal and the challenge is not yet over. I’m confident that WhiteWave will meet our fundraising goal this year!

New Horizon Organic Single Serve Milk Boxes

We’re excited to announce the launch of Horizon® Organic’s new single serve milk boxes with 32 mg DHA Omega-3. As the first shelf-stable milk box with 32 mg DHA omega-3, these new milk boxes are perfect for packed school lunches and busy families. Take them to the park, the pool, school and playdates. They pack all of the nutritious benefits of milk, including 8g of protein, Vitamins A and D, and calcium, with the added benefit of DHA omega-3 to support healthy brain development.

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DHA omega-3 is a long-chain omega-3 fatty acid that has been studied for its role in supporting healthy brain development. Most children currently don’t get the suggested intake of DHA omega-3, and each serving of Horizon Organic Milk with DHA omega-3 provides 32 mg of DHA. Yummy yummy for your tummy (and your brain).

Have questions about DHA Omega-3? Check out Horizon’s website for more info and great videos.