Water restoration and conservation are important initiatives for Silk and we’re excited about a new project we’re involved in. We’ve recently partnered with the National Geographic Society, Bonneville Environmental Foundation (BEF) and Participant Media as the first sponsor to support Change the Course—an ongoing effort to conserve freshwater and preserve the ecological health of the heavily dammed, diverted and overused Colorado River Basin. This campaign will empower individuals and communities to reduce their own freshwater footprint while making on-the-ground water restoration efforts.
Change the Course is challenging members of the public to learn about the vital issues of freshwater, calculate their own water footprints and take a simple pledge to conserve at changethecourse.us. For every pledge received, a Change the Course corporate sponsor, like Silk, will donate to the cause. Each pledge will restore 1,000 gallons of water back into the Colorado River, working to make the river healthy again.
Silk is thrilled to support the Change the Course initiative, help restore the Colorado River Basin and positively impact a project in our own backyard. At Silk, we believe that we all need to do our part to use water more thoughtfully and productively to help keep our rivers and streams healthy.
Help us Change the Course and visit www.changethecourse.us to pledge to do your part and to learn more about this important waster restoration project. You can also check out this great video about the Change the Course project to learn how you can help restore the Colorado River by making simple and easy changes like taking two minutes off your shower, drinking tap water instead of bottled water and buying recycled.
As part of Silk’s ongoing commitment to educate consumers about what’s in their food, the entire plant-based beverage portfolio is enrolled in or verified by the Non-GMO Project. The Non-GMO Project provides independent verification that Silk’s products are made without GMOs, earning The Non-GMO Project Verified seal.
We recently launched a new, exciting product – Silk Iced Latte. At the time of launch, this product was enrolled in the Non-GMO Project program, and we are happy to report that it’s now officially verified. The Iced Latte packaging will be updated in June with the Non-GMO Project Verified logo, giving our consumers the opportunity to make informed choices about the foods and beverages they eat and drink.
We just heard about Splick-it – a company based in Boulder, CO that provides restaurants with a mobile ordering and payment platform. One of the company’s core values is to improve the communities where it conducts business Another company value is to stamp out hunger.
Here is what we love about Splick-it. Last year they introduced their “Round Up” feature allowing anyone who orders with Splick-it’s apps to round their purchases up to the nearest dollar with the difference going to charity. Community Food Share (CFS), Boulder and Broomfield Counties’ food bank and a member of Feeding America (the nation’s largest domestic hunger-relief organization, with 200 member food banks nationwide) and Feeding Colorado (the five Colorado Feeding America food banks), was named the charity of choice for Splick-it Food Ordering apps. As a longtime supporter of CFS, WhiteWave Foods is excited about this app and we can’t wait to see how small contributions can help make a big impact on our local community.
If you’re in the Boulder or Denver area, you can visit select restaurants that are signed up with Splick-it and try the “Round Up” feature yourself. All you need to do is download the free Splick-it Food Ordering app in advance. Some of Splick-It’s current restaurants include: Illegal Pete’s, Tokyo Joe’s, Snarfs and the Brewing Market.
Click here to read more about the cool things Splick-It is working on and how with a touch of a finger, you two can help feed a hungry person in Boulder County.