Proposition 37 is a current California ballot initiative that if passed would require foods that may have been produced with genetically modified ingredients to be labeled as such. Some are calling it a possible watershed moment in the fight for national labeling of GMOs. Others feel it would bring complexity, added expense and confusion for consumers.
So where does WhiteWave stand?
While we support the underlying principles of Prop. 37, we choose to throw our support behind national initiatives that will help consumers in all fifty states. Our brands are inherently part of the GMO labeling push:
- Our Silk brand’s entire plant-based beverage portfolio is verified by the Non-GMO Project, and proudly carries the Non-GMO Verified logo.
- Our Horizon Organic brand has been certified organic for more than 20 years. People have come to know and trust that the certified organic label means their food is produced without the use of pesticides, antibiotics, added growth hormones and GMOs.
Across our entire portfolio we believe consumers have the right to make informed choices about the foods they eat, and as mentioned earlier labeling is a very big part of that. Today 85 percent of our products are non-GMO, and we are working to move additional ingredients in our portfolio to non-GMO.
Because of our recent IPO filing we are currently limited in what we can say about anything else as it relates to our company, as we are in a legally mandated quiet period.
If you have questions on this issue related to Dean Foods, please contact them directly – DeanFoods@CaSupport.com