Turn on your TV and don’t fast forward through the commercials because today International Delight launched a brand new ad campaign – “What’s Your I.D?” It’s a light-hearted take on personalizing your cup of coffee with International Delight.
The campaign features a recurring character, Donna, who’s the brand’s #1 fan and wants to enlighten others about what they’re missing by drinking ordinary black coffee. Because she loves her International Delight so much, she’s given it a nickname – I.D. So anytime she finds herself in situations where she’s asked for identification (ID), she thinks they’re asking for International Delight, which provides her with an opportunity to share what she loves about the brand and give them some of hers to try.
Check out what the New York Times had to say about the campaign, and then tell us, what’s your I.D.? Or better yet, log on to Facebook and tell Donna.
mail- fb
- tw