For decades companies have been rewarding employees for meeting or exceeding their standard day-to-day work objectives (like getting to work on time, meeting quarterly numbers and objectives, etc.). But what about the stuff that goes on outside the normal day-to-day work flow? The things that aren’t commonly tied to business objectives (like volunteering, finding more sustainable business processes, or even recommending new products)? Plenty of companies are really good at doing these extra things, but the activities aren’t necessarily tied to overall business goals.
At WhiteWave, we’re trying to change that by reframing how we measure success when it’s time to reward employees at the end of the year. It’s definitely an evolving process that’ll take time to perfect, but by integrating social responsibility and traditional business objectives into the same bucket, we’re focused on working to make corporate citizenship just as important as our business results.
And according to this recent article from Fast Company, we’re part of a growing number of companies that are integrating this kind citizenship into their business, and helping redefine what “success” looks like at the end of the year…
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