It’s been a little more than three years since we officially launched our Mission here at WhiteWave, a mission that states – We will be the Earth’s favorite food company. And over the past few years we’ve collectively been trying to define what that kind of achievement would really mean and accomplish.
I think a lot of people get caught up thinking that achieving our mission revolves mostly around sustainability (as it relates to waste, emissions, water usage, etc.). But as the broader examples in the below video point out, the concept of “finding ways to improve quality of life” is helping us broaden the scope of what becoming the Earth’s favorite food company will really mean.
Sure, sustainable actions are going to be a big part of our work, and really, really important. But there’s a lot more that needs to go into creating a product/brand/company that people want to support. Whether that be partnering with local organizations to make packaging more easily recyclable, or offering new ways for people to enjoy a great cup of coffee, that idea is always top of mind for us.