Earlier this week, in celebration of Earth Day, Denver Mayor Michael B. Hancock, in partnership with WhiteWave Foods, Waste Management of Colorado, and the Carton Council announced that food and beverage cartons are now recyclable as a part of the Denver Public Works’ residential recycling program, Denver Recycles. That means that nearly all household containers used by Denver residents are recyclable!
When we first heard about this opportunity, we knew we needed to be involved. As a local food company that packages most of its products in cartons, this was a natural fit for us. It’s an opportunity to help ensure Denver residents can recycle food and beverage cartons, including: milk (dairy, soy and almond); juice; single-serve juice and milk boxes; cream; egg whites and egg substitutes; soup and broth; protein drinks; eggnog, wine, tofu; and ice cream and frozen yogurt.
In 2008, only 18 percent of U.S. households had access to carton recycling programs. Today, thanks in part to the Carton Council, this number has doubled to nearly 36%. Denver is now the largest city in the Rocky Mountain region to recycle cartons, and is part of a national movement of major cities across the country to expand residential recycling programs to include cartons.
The recycled carton paper fibers are a valuable resource for making new products and consist of some of the highest quality fiber among recyclable products. Consequently, cartons have global demand and are shipped to paper mills, where the paper fiber is extracted to make new products like paper towels, tissue, and even building materials.
At WhiteWave, our Mission is to be the Earth’s favorite food company, so we’re looking forward to working with the City of Denver, Waste Management and the Carton Council to raise awareness about carton recycling and hopefully increase the number of Denver households that are doing it.
Denver residents who want to learn more can connect with Denver Recycles on Facebook or Twitter, or through their website (you can also simply call 3-1-1). Click here to find out if carton recycling is available in your local community.