Values in Action

At WhiteWave, we have a little thing we like to call “Values in Action” – a program we created back in 2006 to not only encourage employees to volunteer with community organizations, but also to encourage and recognize our employee’s efforts to reduce GHG emissions by taking public transportation, carpooling or cycling to work.

Every year, WhiteWave employees log their “Values in Action” points for anything ranging from volunteering, to making eco-friendly purchases and taking the stairs.  And each year, we measure those points to see what kinds of things our employees are doing to put the WhiteWave “values into action”

So we’re really happy to report that in 2011, WhiteWave employees volunteered more than 9,200 hours, took 1,501 bus rides, shared 5,841 rides by carpooling, commuted 11,714 bicycles miles, donated 115 inches of hair and changed 1,532 incandescent bulbs to more environmentally friendly compact fluorescent light bulbs!

WhiteWave is one of a few major companies that tracks corporate engagement in sustainability, volunteerism and activism in this way and we have to say, we’re pretty proud of all that our employees do to make a positive impact on the community and our environment.

Here’s to 2012!

Take a tour of Horizon Organic’s Maryland Farm

One of our Horizon brand’s organic dairies is located just outside of the small community of Kennedyville, Maryland (the other is in Idaho), and is widely recognized as a model of best-in-class organic practices. The farm serves as a learning destination for farmers and organic industry leaders, and we’re obviously pretty proud of it.

You don’t have to take our word for it, though. Check out the below video for a virtual tour, and then let us know what you think.

Boulder International Film Festival Kicks Off Next Weekend

This weekend the Boulder International Film Festival (BIFF) descends upon Boulder featuring 50 really cool independent films.  What does WhiteWave have to do with the BIFF exactly?  Not a whole lot, except we like supporting our local community and interesting events like this one, and we think you should put it on your calendars.

Now in its 8th year, BIFF has been voted “one of the coolest film festivals in the world” by MovieMaker magazine, an opinion we second. Opening night begins on the 16th at 6 p.m. with a Red Carpet Gala and screening of Darling Companion, courtesy of Sony Pictures Classics. Darling Companion tells the story of the bond between a woman and her dog, who she loves more than her husband. Director Lawrence Kasdan and producer Anthony Bregman will be in attendance for a Q&A session after the screening, which is one of the great things about BIFF.  Let’s face it – you don’t exactly get to ask directors, stars and producers questions about the film you’ve just seen when you go to the local megaplex.

If that’s not enough to whet your appetite, how about this – BIFF will also feature “A Conversation with William H. Macy” on Friday, Feb. 17, at 7:15 p.m. as well as the Colorado premiere of acclaimed new film Chasing Ice on Sunday, Feb. 19. Chasing Ice was one of the hottest tickets at this January’s Sundance Film Festival and it’s the movie that I’m most excited about seeing at BIFF. Produced in Boulder by Oscar-nominated filmmaker Jerry Aronson and producer Paula DuPré Pesmen, the film follows famed National Geographic photographer James Balog as he deploys revolutionary time-lapse cameras throughout the Arctic to capture a multi-year record of the world’s changing glaciers.

BIFF tickets are sale now and can be purchased at www.biff1.com, or by calling (303) 786-7030.

DHA a-ok in organic milk

A few months ago, Molly recapped a recent National Organic Standards Board (NOSB) meeting, where it was decided that the plant-based DHA Omega-3 we use in some of our products would continue to be allowed for use in organic food production.

We’ve however seen a few questions around what the “re-approval” means, so here’s a rundown to help clear things up:

  • The NOSBs decision doesn’t introduce a new supplement to the organic food category; it simply means that we can continue using the same plant-based DHA we’ve been using since 2007… not a new ingredient.
  • The plant-based DHA we use is extracted without the use of Hexane. Again, no Hexane is used at any point during the production of the DHA we use in our products.
  • The plant-based DHA we use is not genetically modified. Totally Non-GMO.
  • The plant-based DHA we use is vegetarian. It’s safe. And millions of kids and families have enjoyed the benefits of it since we first introduced our DHA Omega-3 enhanced products in 2007.

Here are some more details on the NOSBs decision for continued use of DHA in organic products.

For more details on our DHA Omega-3 products, click here, here and here.

And if you have other questions about DHA or anything else related to WhiteWave or our brands, don’t hesitate to ask them in the comment box below.  You can also visit our Facebook page to join in the positive and constructive conversations we have with our fans everyday.

WhiteWave Perks

What’s it like to work at WhiteWave? Here’s a little glimpse via the Boulder Daily Camera…

Check out the full article here.

Our consumers rock

Last August, WhiteWave kicked off a program called Share Your Delight.

When our consumers purchased one of our delicious holiday products – whether from Silk®, Horizon®, International Delight® and LAND O LAKES® – we asked them to go online and enter a code. By entering that code, we in turn donated $.50 to one of two great causes, including Toys for Tots or Coats for Kids.

Simple, right?

Well, maybe not for everyone. The holidays can prove to be a busy, stressful time that’s full of demands. It’s comforting to know that people will carve a few minutes out of their day to step up and make a big difference. The results are in, and thanks to our consumers, the Share Your Delight program generated:

  • More than 115,000 codes entered online
  • $42,000 for Coats for Kids
  • $15,000 for Toys for Tots

We are proud of our consumers – thank you!