According to this, one-third of the world’s food is lost or wasted each year. That’s food actually produced for people, not wasted bananas that fall off the tree… stats like that really put the work we do with Community Food Share (CFS) into perspective.

As Adam mentioned a few weeks back, our annual fundraising event for CFS has been going strong through most of May. It’s one of WhiteWave’s biggest community service projects, and one that makes a real difference to hundreds of families in our area that count on the food bank every day. The drive ended yesterday, and the people here did not disappoint.

Through online donations, individually organized events (33 in total) which ranged from bake sales; raffles; kickball; even a poker tournament (raised $3,000 dollars by itself); we donated more than $55,000. And with the company match, we’ll be delivering more than $110,000 to CFS. That’s equal to more than 465,700 meals.

Granted, we haven’t fixed anything. But it is a small contribution to the problems associated with that story we referenced earlier in the post. And these small contributions help ensure that we keep drawing a connection between what we value, and what we do.

To see how you can help out with food banks in your area, click here.


The closing road

Last March we discussed our excitement surrounding a nearby traffic expansion project; one set to bring new bike and walking paths, expanded lanes and bus rapid transit to a stretch of road frequented by most WhiteWave employees. Once completed, getting to and from our building via bike, bus or car pool is going to be that much easier. But during construction, it won’t matter what you’re driving… commuting on the U.S. 36 highway is going to be rough.

The good news is that construction isn’t set to begin until next year, but we’re getting a head start just to be sure we’re ready. Today WhiteWavers are being encouraged to use alternative routes via bus, and their company-issued Eco Passes. We’ve even got a new bus stop right outside our building.

Community Service

Written by Adam Bratter:
Last year my family moved into a new house. A year later, we can happily say we’ve created a home in the midst of really great community. To me, community implies shared values, which are cultivated, fostered, and embodied. This past weekend, members of my community and a few local businesses in Lafayette, Colo. stepped up and pitched in for a morning of volunteer work. About 20 or so members of the community, plus all the kiddos, spent the morning clearing out tons of old debris and trash along a popular Boulder County open space trail that’s shared and enjoyed by the whole community. Cannon Mine coffee shop, Martino’s pizza, Meritage Homes, and Cinema Realty all generously provided refreshments and snacks to keep us well fueled. It was an inspiring and very impactful collective effort. Check out these pictures of the things we cleared out:

Here at WhiteWave we are fortunate to foster a strong community of employees with shared values, for which I am truly grateful. In fact, today marks the kick-off of our annual company-wide food drive in support of Community Food Share, an organization integral to our local communities in both Boulder and Broomfield counties, and part of the national Feeding America network of Food Banks.

Being a food company, food security is a shared value that we are all committed to. Over the next two weeks our employee community will put our “Values in Action” by hosting over 30 fundraising events including bake sales, raffles, contests, and a kickball tournament to help us meet our goal of 100% employee participation. I’m filled with inspiration already and it’s only the first day of our drive.

It’s a comforting feeling for me to know that I am surrounded, both at home and at work, by people who truly embody the essence of community.