I grew up a milk drinker. And before starting at WhiteWave the thought of trying soy milk never crossed my mind. Yeah, I’ll admit it. Despite being exposed to, and responsible for helping to market our Silk brand on a daily basis, I had no real desire to try it. Like I said, I was a milk drinker.
At least until one faithful morning a few years back, when after stopping by the Wave Café to grab a bowl of cereal I found that the milk was all gone. Only thing available – Silk Vanilla Soy Milk. So I figured what the heck… I’ll try it. Now every time I eat Cheerios, I opt for the soy. It’s seriously delicious.
Now to be clear I haven’t given up on milk completely but I’ve got a good balance going between the two, and Silk’s got a new campaign to challenge you to do the same. All you need to do is take ten days, and swap your milk, for Silk.
Head on over to the website for tips on how to get started. The site offers coupons, a 10-day plan with tips and ideas to help you make the swap. And the site also includes information about the nutritional, taste and environmental benefits of using Silk’s plant-based milks.
To help you get inspired, Check out a few of the videos produced by some of our loyal Silk drinkers as part of a 10-Day Challenge contest….